TikTok Insights Blog
Your source for the latest trends, strategies, and success stories in the TikTok ecosystem.
Featured Article
What is a "Good" Engagement Rate on TikTok in 2026? (The Real Numbers)
I get asked this question literally every day. A client sends me a TikTok link and asks: "This girl has 4% engagement. Is that bad? Should we pass?" Three years ago, 4% might have been "meh." But in 2...
Jan 16, 20261 min read
TikTok Engagement Rate Formula: Why Views Matter More Than Followers
I had a meeting with a client yesterday who asked me, "Why is this influencers engagement rate 300%?" I had to explain that their intern was using the wrong math. If you want to know if an influencer ...
Jan 16, 20261 min read
How do I actually calculate an TikTok engagement rate?
Why Your TikTok Math is Probably Wrong (Followers vs. Views) By: Alex, Marketing Agency Director I had a meeting with a client yesterday who asked me, "Why is this influencers engagement rate 300%?" I...
Jan 14, 20261 min read